Hello
I'm Greg, a Creative Director specialising in Digital.
Vast industry experience across 20 years, in a variety of agency environments, has given me an unusually broad, yet deep, approach to digital creativity.
Growing many creative and digital teams along the way, my strategic and conceptual abilities are backed up by a commercial grounding that comes through 6 years of establishing and running an independent digital agency along with everything that involves - from entrepreneurialism and world-class creative execution to inspiring leadership and getting stuck in.
More recently, successful spells leading and mentoring creative and digital teams from network (Syzygy, WPP) and independent (BD Network) agencies have proved that my approach remains flexible and adaptable to any environment.
I'm currently Director of Digital Design and Innovation at St Luke's, working across many aspects of Digital and Social, using my knowledge and experience in these areas to help drive the agency forward and continue to achieve the best quality output.
Strengths
- 20 years experience in within industry (10 at Director level) across a variety of agencies, from pure-play digital to integrated creative - independent to network
- Strong written and verbal communication skills with experience at many levels, from co-workers and clients to conference audiences of up to 1000
- A successful history of managing multiple client relationships
- Commercially aware and considerate of business objectives
- Ability to identify strategic and conceptual direction and to confidently lead clients and cross-functional teams from pitch to workshop through to delivery and beyond
- Close involvement with scoping and planning of complex, large scale and long term projects
- A long UX background that gives a complete user-centered approach to design, based upon analytical insight
- Tech-savvy, innovation-driven and always looking for areas to drive both business, personal growth and change
- Proficient in wide range of relevant applications, including: Adobe Photoshop, Illustrator, After Effects and InDesign - plus various editing and UX tools, not forgetting pens and paper
- Passionate about delivering the best quality product
Career
Director of Digital Design and Innovation
at St Luke’s Communications
Sep 2016 - Present (Freelance to permanent)
Very.co.uk, Littlewoods, Old Mout Cider, Birra Moretti, Aunt Bessie’s
Digital Creative Director at BD Network
Sep 2015 - Aug 2016
Jura Whisky, Coca-Cola, Cadbury, Peugeot, South Africa Tourism
Creative Director at SYZYGY
Jul 2014 - Sep 2015
Carlsberg, SAP, Mazda, Cunard
Freelance Creative Director
Sep 2013 - Jul 2014
L’Oreal, 8x8, Mantra
Managing and Creative Director at Disturb Media
Apr 2007 - Aug 2013
MTV, Swatch, Burberry, World Wildlife Fund, Virgin Media, Orange, BBC, The FA
Freelance Digital Art Director / Developer
Sep 2004 - Apr 2007
Nickelodeon, Powerade, Cushe, Sony-Ericsson, Three, T-Mobile, Eurostar, Sharp, Samsung
Art Director at BD Network
Jan 2001 - Sep 2004
Orange, Coca-Cola, Fanta, Carling, Lurpak, Bravo
Digital Designer at The Marketing Store
Jun 1998 - Jan 2001
Disney, Walkers, Carlton TV
