Latest Work
Old Mout Cider
Since it's launch in 2014, Heineken's premium cider brand has grown market share impressively. At St Luke's, we've helped establish a brand world that stands out within the category.
Driving brand loyalty and ultimately sales, we bringing campaigns and and a calendar of content to life across increasingly broad channels, including Social, DOOH, VOD, cinema, in-app, the website and now TV.
The kiwi's UK adventure has been a blueprint for success.
Through our agency’s great work in these areas, the opportunity arose to re-design Old Mout Cider’s packaging. It’s not technically my thing but I jumped at the chance and, after months of broad exploration and consideration, the brand chose to pursue my own illustration style.
Starting hand-drawn before developing illustrations on screen gave character which fitted well with the New Zealand brand’s ethos of playful adventure.
Briefed to bring more colour and refreshment to the product, the new look is now live across all channels and available in stores and bars nationwide.
Continuing to grow the brand, we finally created Old Mout's first TV ad - an animated piece that I was delighted to direct, and one that proved to be Heineken's best performing ad to date.
Very.co.uk
I was originally brought in to St Luke's to consult on many aspects of Digital across the agency with a heavy focus on Social. Part conceptual, part design and part overseeing production with agency partner Satellite 75.
My first task was to help deliver the Christmas campaign for online retailer, Very.
Aside of the huge amount of online display ads, we created content and experiences across many social formats, from a second-screen application that synched with the TVC in X-Factor, to a Facebook Canvas driven by consumer data, gathered in a way that was an experimental first for Facebook.
On the back of a successful Facebook Lens created for Very.co.uk, we proposed a 'media first' webAR game. Being browser-based meant that we could open the experience up to a really broad variety of users and the results were phenomenal.
Aunt Bessie's
Undisputed Queen of the Sunday lunch, to unlock new growth Aunt Bessie’s set its sight on becoming an everyday teatime brand.
Our TVC invited your inner food hero to cook a dinner to be proud of. Across social channels, Aunt Bessie’s taps into that brilliant feeling when you know you have something delicious for tea.
We used a variety of fun and ingenious ways to demonstrate that not only is Aunt Bessie's proper food, but that making it is a doddle.
Birra Moretti
This year we launched 'Il Grande Invito' and lined up a summer of events asking people to invite their nearest and dearest to gather around the table for great food, great beer and great times.
Across social we mimicked and meme'd our TVC, along with the creation of other bespoke campaign assets.
National Aids Trust
Winner of Ocean Outdoor's annual innovation competition, we created a giant real-time motion-controlled dance game where users saw themselves 'Rocking the Ribbon' at Westfield Stratford.
A hugely challenging project for World AIDS Day, against an aggressive deadline, which played its part in helping our campaign go global.